Analyzes marketing campaign performance with attribution, ROI calculation, and actionable optimization recommendations.
Analyze the following marketing campaign data and provide actionable insights. **Campaign data:** [paste your campaign metrics: channel, spend, impressions, clicks, conversions, revenue] **Analysis framework:** 1. **Performance overview:** - ROAS (Return on Ad Spend) per channel - CPA (Cost per Acquisition) vs target - CTR and conversion rate benchmarks - Spend efficiency: which channels over/under-performing? 2. **Attribution analysis:** - Last-touch vs estimated multi-touch contribution - Identify assist channels (high impressions, low direct conversions) - Flag any channel cannibalization 3. **Optimization recommendations** (top 5): - For each: what to change, expected impact, effort level - Include budget reallocation suggestion with $ amounts - A/B test ideas for underperforming channels 4. **Audience insights:** - Which segments convert best? - Where is the biggest drop-off in the funnel? - Lookalike expansion opportunities 5. **Next month plan:** - Recommended budget split (% per channel) - Three experiments to run - KPIs to track with target values **Output**: Executive summary (5 bullets) + detailed analysis with tables.
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