From value proposition to launch emails — a complete copywriting pipeline for product launches
A 3-step copywriting pipeline that takes your product from "we built a thing" to "here's why you need it." Covers the three pillars of launch copy: positioning → email sequence → landing page.
Fill in your product and top 3 competitors. This generates a battlecard that clarifies your unique differentiators, objection handlers, and positioning. **Extract your top 3 unique selling points** — you'll weave them into the emails and landing page in the next steps.
Set [topic] to your product launch. Paste your **3 USPs from Step 1** into the context. Set [output type] to "4-email launch sequence: teaser, announcement, social proof, last chance." Each email should build on the positioning from your battlecard.
Set [output type] to "landing page copy." Paste your **positioning from Step 1** and **strongest email messaging from Step 2** as context. The AI will generate headline options, benefit sections, social proof blocks, and CTA copy — all aligned with your launch messaging.