Design a 3-5 second audio logo / sonic identity for a brand. The McDonald's 'ba da ba ba ba' of your brand — instantly recognizable, emotionally resonant.
## Brand Audio Logo / Sonic Identity **Brand**: [name] **Industry**: [tech / food / finance / healthcare / fashion / automotive] **Brand personality**: [innovative / trustworthy / playful / premium / bold / caring] **Where it will be heard**: [app startup / commercial end-tag / podcast bumper / phone hold / website] **Duration**: 3-5 seconds (the shorter the better) ### Design Brief: **Emotional Response Target**: What should someone FEEL in 3 seconds? - [e.g., "confidence and warmth" / "excitement and innovation" / "trust and calm"] **Musical Elements**: - **Notes**: [3-5 note melody — describe the contour: ascending = optimistic, descending = resolving] - **Key/Mode**: [major = positive / minor = sophisticated / lydian = magical] - **Tempo**: [quick and snappy / medium and confident / slow and premium] - **Instrumentation**: - Option A: [acoustic — piano, guitar, voice] - Option B: [electronic — synth, digital, modern] - Option C: [hybrid — blend of organic and digital] **Reference Audio Logos** (for direction): - Intel: 5 notes, bright, tech-forward - McDonald's: "ba da ba ba ba" — warm, singable - Netflix: "ta-dum" — dramatic, cinematic - Mastercard: smooth, soulful, premium - HBO: angelic choir, anticipation - T-Mobile: simple, catchy, recognizable **Your brand's audio logo should be**: [describe using references above] ### Variations Needed: 1. **Full version** (3-5 sec): the complete audio logo 2. **Short version** (1.5-2 sec): trimmed for tight spaces 3. **Stinger** (0.5 sec): single-hit version for notifications 4. **Extended** (8-10 sec): for video intros with more context 5. **Reversed/ambient**: for hold music or background use ### Technical: - Master at -14 LUFS (broadcast standard) - Stereo and mono versions - Deliver as WAV 48kHz/24bit + MP3 320kbps - Must be distinct from competitors' sonic identities - Tested for clarity on: phone speakers, earbuds, laptop, TV
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