Write engaging LinkedIn posts that get reach. Hook-Value-CTA structure, optimized line breaks, and the formatting patterns that the algorithm rewards.
Write a LinkedIn post that gets engagement. ## Post Details - **Topic**: [what is the post about] - **Your perspective/insight**: [your unique take or experience] - **Key message**: [the one thing you want readers to remember] - **Tone**: [authoritative / vulnerable / contrarian / educational / storytelling] - **CTA**: [what do you want people to do — comment, share, click link, DM you] - **Your role/industry**: [for context and credibility] ## Write a Post Using This Structure: ### Hook (first 2 lines — shown before "see more") - Must stop the scroll - Create curiosity, tension, or surprise - Example patterns: - "I [did unexpected thing]. Here's what happened." - "Everyone says [common belief]. They're wrong." - "[Surprising statistic or result]." - "The best [role] I ever [worked with/hired/met] did something nobody else does:" ### Value (body — 8-12 lines) - One insight per line - Short paragraphs (1-2 sentences each) - Use "↳" or "→" for list items (LinkedIn algorithm likes this) - Include specific numbers, examples, or stories - Break up text with single-line statements for emphasis ### CTA (closing) - Ask a specific question (not "what do you think?") - Or invite a specific action - P.S. line for bonus engagement ### Formatting Rules: - Line breaks between every 1-2 sentences (readability on mobile) - No hashtags in the body — put 3-5 at the very end - No links in the post (kills reach) — put link in comments - Under 1,300 characters for maximum reach - Emoji: 0-2 max, only if natural Provide 2 variants: one storytelling style, one list/framework style.
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