YouTube Shorts Hook — First 3 Seconds

Create a YouTube Shorts video concept with a killer hook.

**Topic**: [what the short is about]
**Target audience**: [who watches this content]
**Goal**: [educate / entertain / promote / inspire]

## The Hook (0:00-0:03) — MOST CRITICAL
Choose one hook format:

**Option A — The Question Hook**
"Did you know [surprising fact]?"
Visual: close-up face with shocked expression, then cut to topic

**Option B — The Visual Surprise**
Start mid-action with something unexpected happening
No text needed — the visual IS the hook

**Option C — The Controversy**
"[Popular belief] is completely wrong. Here's why..."
Visual: person looking directly at camera, confident

**Option D — The Transformation**
Split screen or before/after shown in first 2 seconds
The change is so dramatic viewers NEED to see how

## The Body (0:03-0:50)
- Deliver value in 3-5 quick points
- Each point: 5-8 seconds with text overlay
- Camera: talking head + b-roll cuts
- Pacing: new visual every 2-3 seconds
- Build to the most interesting point last

## The Close (0:50-0:60)
- Callback to the hook ("So that's why [hook topic]...")
- CTA: "Follow for more" or "Comment [X]"
- Loop potential: end connects back to beginning

## Format: 9:16, 60 seconds max
Style: fast-paced, high energy, mobile-native